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Authors

We Are Looking for Authors

The Nordic Approach is always looking for inspiring authors to join our ranks.  If you think you have something to offer, reach out to us immediately and we’ll put you to work.  Contact Reese Brown at reese@thenordicapproach.com!

Holly Johnson

A 30+ year PR and marketing specialist in the areas of travel, tourism, sports, real estate, healthcare and hospitality, Holly transitioned into coaching after becoming selected to join Team New Balance in Sarasota, Fla. A late-blooming athlete, she got into long distance running after a short stint in Olympic distance triathlon, completing her first of 27 marathons in 1984. She has qualified for Boston 20 times and run the epic race six times. Her coaching business, Runner's Mindset, includes local coaching programs in Sarasota, Fla, and Vail, Colo., where she divides her time. She is currently writing a book on How to Make Feeling Good Priority, which is scheduled to debut in early 2021.

Lily Ford

Lily has always had a love of being outdoors. She was born to be an outdoor enthusiast with a family full of skiers. She studied journalism and writing at the University of New Hampshire and went on to write for Men’s Journal. She is also a certified yoga teacher and writes the blog for the studio where she teaches. Lily strives to live a healthy and balanced lifestyle. You will find her outside running, skiing, or doing yoga whenever she can.

Pete Wilson

Pete is a Vermont native with a lifelong love of being outside. Ever since he bushwhacked a ski trail through his parents’ property, he’s been hooked on getting into the woods--whether it’s on skis or snowshoes, or going out for a trail run or a long hike. He studied English at Carleton College, and now after four years in Minnesota is back in the Green Mountains exploring the endlessly beautiful and intriguing locales across the Northeast.

Reese Brown

Reese Brown is Executive Director of U.S./Canadian trade group Cross Country Ski Areas Association, and a snow sports photographer. He has worked in the snow sports industry since 1981 as a coach, event manager, promotional marketer and in project-based strategic development. Considered an industry expert and insider, Brown operates internationally to support and promote the sport of cross country skiing, growing public awareness and participation.

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